The 7 Email Marketing Mistakes Costing You Money
(+ My #1 Recommendation to Finally Fix It All)
Let me guess…
You’ve been told email marketing is where the money is.
And yes—it is true.
But why are your open rates dropping?
Why do people unsubscribe faster than they opt in?
Why do you feel like you’re pouring your soul into emails…
Only to get crickets?
I’ve been there.
Let’s fix it.
In this no-fluff, value-packed post, I’m going to show you the 7 costly email marketing mistakes you might be making—without even realizing it.
More importantly, I’ll give you real-life strategies to correct them.
And stick around till the end—I’ll share with you the Evergreen Wealth Formula Blueprint, my personal step-by-step method that took me from broke to making $100/day with just emails and WhatsApp.
Let’s dive in.
Mistake #1: You’re Not Building a Relationship—You’re Pitching Nonstop
People open emails from friends. Not sales robots.
If every email you send screams:
“Buy my thing!”
“Limited time offer!”
“Get it now before it disappears!”
…your subscribers will run. Fast.
The Fix:
Make 80% of your emails about helping, teaching, storytelling, and connecting.
Only 20% should sell.
Think of it like this:
Value. Value. Value. Pitch. Repeat.
✅ Share a personal story.
✅ Give a quick tip they can apply today.
✅ Recommend something free.
✅ THEN offer your product as the solution.
Here’s a trick I use:
Start every email asking, “If this person never buys anything from me, will this email still make their day better?”
If yes—you’re on the right track.
Mistake #2: You’re Ignoring Your Subject Lines (The First $100 Killer)
Subject lines are 50% of your results. Period.
If they’re boring, vague, or generic—you lose.
Take a look at these subject lines:
❌ “Weekly Update”
❌ “My Product Is Live”
❌ “This is Important”
Now compare them to:
✅ “Why I Almost Quit Everything Last Week…”
✅ “3 Ways to Wake Up Richer Tomorrow Morning”
✅ “You’re Still Wasting Money on This (Read Fast)”
See the difference?
The Fix:
Use curiosity. Emotion. Specific numbers. A bit of mystery.
Here’s a fun formula:
[Trigger Word] + [Emotion] + [Open Loop]
Example:
👉 “URGENT: The Dangerous Mistake I Made with My Last $100”
That’ll get clicks. And clicks = money.
Mistake #3: You’re Not Segmenting (One-Size-Fits-All Is Dead)
Here’s what most beginners do:
They collect emails from a form, dump them all in one list, and blast the same message to everyone.
That’s like walking into a party and yelling the same joke to the whole room—hoping it lands.
The Fix:
Segment your list based on interest, behavior, or product history.
If someone signed up for a free guide on affiliate marketing, why would you pitch them a course about YouTube ads?
Use tags, automation, and tools like ConvertKit or Systeme.io to segment your audience based on what they care about.
The more relevant your email, the higher your open rates, click rates, and sales.
Mistake #4: You Don’t Have a Welcome Sequence (Big Money on the Table)
Most creators focus on newsletters.
But newsletters are like dating someone without saying “Hi” first.
When someone joins your list, those first 7 days are crucial.
They’re warm.
They’re curious.
They’re ready to listen.
And yet—you ghost them with silence. Or worse, you send them straight into your regular emails with no context.
The Fix:
Create a 5–7-day welcome sequence that:
- Welcomes them warmly.
- Shares your story.
- Sets expectations.
- Gives instant value.
- Introduces your paid offer (subtly).
It’s like onboarding a new friend. You wouldn’t shove a business card in their face at hello. You’d say, “Hey, here’s how I can help you.”
That sequence alone can make you $500+ a month on autopilot.
Mistake #5: No Call-to-Action (Or the Wrong One)
You wrote the email.
It’s beautiful.
Helpful.
Emotional.
But… there’s no next step. No direction. No CTA.
Your reader scrolls to the end and thinks: “Okay… now what?”
Wasted opportunity.
The Fix:
Every email should have ONE clear call-to-action.
Not three.
Not seven links.
Just one.
Examples:
👉 “Reply and tell me your #1 struggle with email marketing.”
👉 “Click here to grab the free checklist.”
👉 “Tap here to see how I make $100/day with only WhatsApp.”
You guide the reader. Don’t assume they know what to do next.
Mistake #6: You're Not Tracking or Testing Anything
Here’s something most struggling marketers never do:
✅ Test different subject lines.
✅ Measure open rates.
✅ Track links with UTM codes or link shorteners.
✅ A/B test calls-to-action.
If you don’t measure it—you can’t improve it.
Would you drive cross-country with no map, no GPS, and no dashboard? Of course not.
But that’s what you’re doing if you never open your email reports.
The Fix:
Start small.
- Try two subject lines and see which wins.
- Track how many clicks your link gets.
- Use tools like MailerLite, ConvertKit, or Systeme.io (free plans available!).
Data is your best friend. It shows you what your audience loves and what makes them ghost you.
Mistake #7: You’re Not Promoting the Right Offer (Or No Offer At All)
Let me be blunt:
If your email list isn’t making you money—it’s a hobby, not a business.
But here’s where most people mess up:
They either:
- Pitch random affiliate links with no context, OR
- Avoid selling because they “don’t want to sound pushy”
Here’s a truth bomb:
Selling is serving—when you promote something that actually helps.
That’s why I always recommend you build or promote something evergreen.
Something valuable.
Something that actually works.
So let me share what’s worked for me...
My #1 Recommendation: The Evergreen Wealth Formula Blueprint
This is what changed my life.
I went from broke and struggling, to consistently making $80–$100/day…
Just by sending simple emails and WhatsApp messages.
No website.
No tech headache.
No paid ads.
Just real value + real connection + the right offer.
👉 The Evergreen Wealth Formula Blueprint is my exact, step-by-step guide.
It shows you how to:
✅ Build a simple 3-part funnel using free tools.
✅ Craft emails that sell without being salesy.
✅ Promote digital products that pay you daily—even while you sleep.
✅ Start earning with just your phone and internet (even if you’ve never made a dime online).
It’s beginner-friendly. Affordable. And it just works.
💡 Imagine waking up to new sales in your inbox every day.
That’s what this system did for me—and many others.
If you’re serious about turning your email list into a full-time income machine, this is your blueprint.
➡️ Get The Evergreen Wealth Formula Blueprint Now – Only $3
Final Thoughts
Email marketing isn’t dead.
It’s just been abused, misunderstood, and misused by people who never learned the right way.
The moment you stop being a spammer…
…and start being a storyteller, a guide, and a helper…
That’s when things change.
Here’s a quick recap of what to avoid:
- Pitching non-stop with no relationship
- Using boring subject lines
- Sending the same message to everyone
- Skipping the welcome sequence
- Leaving out clear CTAs
- Not tracking what works
- Selling random junk—or not selling at all
The good news?
You can fix every one of these starting today.
And if you want help putting it all together the way I did?
👉 Grab The Evergreen Wealth Formula Blueprint Now – Click Here
Talk soon,
Mukisa Bartholomew
Helping You Write Emails That Actually Get Paid 💸
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